Top 3 display technology in smartphones – Pro and Cons 2022

Quality of a display is generally measured by the sharpness and colors it produces. In this topic, we will tell you which display technology is better and will also discuss on their comparison. We will try to explain all the important points that you need to know while buying new mobiles.

Top 3 different types of display technology in smartphones Industry

display technology

LCD Display (Liquid Crystal Display)

LCD is a very popular display technology that is really cheap to make and it is one of the most commonly used displays by OEMs on their devices.

The LCD technology looks good at sunlight, but the color accuracy is not up to the mark. LCD is further categorized into two types- on the basis of the technology used to make them. The two types are: IPS LCD and TFT LCDs. All the LCD displays are less battery-friendly when compared to the other display technology.

TFT LCD Display

TFT LCD stands for the thin-film transistor. TFT uses an advanced matrix. If you use TFT devices, they are worst in sunlight. Viewing angle and color production isn’t good on TFT LCD. TFT typically uses LCD’s active-matrix technology, meaning that each pixel contains a separate transistor and capacitor.

Contrast is quite high in TFT displays, but this technology has a disadvantage, for example, it requires more energy which causes the phone’s battery to drain out relatively quickly. Also, the side viewing angle could have been better, and the color accuracy is average. Due to which the TFT display could be seen in the previous phones but now most of the phones have LCD IPS displays.

IPS-LCD (In-Plating Switching)

It has brought about an evolution in the field of LCD technology. The color accuracy and viewing angle on the IPS display are a bit better than the TFT. Like TFT, it also has transistors. And the backlight of the IPS display is very good, the IPS display consumes less battery than the TFT display.

top 3 display

Generally,IPS LCD displays part of an advanced LCD display. If you look closely you will find color on the IPS display is more natural and genuine. If you are working as a graphic designer, IPS is gonna to be the best choice because it reflects the original color. But IPS panel consumes more power.

LCD Display Advantages

  • Higher brightness levels than AMOLED, means you will never ever have to struggle to use your phone during outdoors events.
  • Cheaper to repair/replace compared to AMOLED Display.
  • Much cleaner whites compared to SUPER AMOLED.
  • LCD have a more realistic color reproduction compared to AMOLED which means colors on an LCD is more natural.

LCD Display Disadvantages

  • LCD drains the battery much faster than AMOLED displays. The LCD backlight is always on behind all pixels and AMOLED displays only light up pixels at the time when needed.
  • Backlight bleed occurs at the sides of LCD panels. This causes non-uniformity of colors making the edges brighter than the central sections of the display
  • LCD cannot be as thin as AMOLED owing to the fact that LCD panels must have a backlight behind them, which AMOLEDs do not have.
amoled display

AMO-LED Display

AMOLED display stands for Active Matrix Organic Light Emitting Diode. By the name it sounds, I think you already guessed the technology here as AMOLED is actually a variant of the OLED technology used in Television.LED stands for Light Emitting Diode and the O here adds up as Organic LED. And, AM is an abbreviation for Active Matrix and it actually helps to light up a particular pixel when needed. now, do you know how does it work?

If we consider colors specifically high contrasting colors like Red, Blue, and Green, an AMOLED screen will serve you much better. This is because, in an AMOLED display, each pixel emits its own light. AMOLED put up more vibrant colors and hit high bars in saturation.

The technology of this display is a bit more advanced, its transistor is activated when current is passed. And there’s no need for backlights like IPS displays, that’s why the black color is so dark in this technology. Compared with LCD display, battery drain is much less.

The contrast ratio is much higher than LCD displays. The refresh rate on the AMOLED display is much smoother, if we use the 90Hz or 120Hz display we can feel it. Due to the darker color used in this technology, lack of brightness can be seen in the sunlight. Due to which it may be a little difficult to see the display during the day.

In AMOLED, some pixels can be completely switched off while others are on, thus, producing deep blacks.  Pixels on an AMOLED screen can be completely shut off, so naturally, it saves more BATTERY when you are operating on a black background as the pixels for that part of the display will be switched off. That’s why features like Always-On display or Active display make a lot more sense on an AMOLED.

AMOLED Display Pros

  • It consumes much less power compared to LCD, which means more battery life for you to do other stuffs.
  • Lower sunlight reflection means relatively comfortable to use outdoors without having to maximize your brightness.
  • Impressive viewing angles, sharp and vivid colors.
  • A higher contrast ratio compared to LCD, the contrast ratio is basically the difference between the brightest and darkest a display can show. This makes a big difference in the overall picture quality.
  • Deeper blacks as a result of the display being able to turn off individual pixels completely.
  • AMOLED Screens have the most vivid colors and AMOLED has over-saturated Colors. This makes them pop out more.

AMOLED Display Cons

  • Expensive to repair compared to LCDs, you will have to dig deeper into your pockets if you break your AMOLED screen.
  • Screen burn-in: this is an inherent fault that occurs when you use your AMOLED screen at max brightness for long. This will leave imprints of static images.
  • Organic materials in AMOLED panels make them vulnerable to water damage as opposed to the LCD’s inorganic crystalline.

RETINA Display

Apple is the owner of the retina screen. It allows the screen to show more detail and improves the viewing experience.RETINA first launched on Apple 4 which has 3 and a half inches and 303 PPI (pixel per inch) resolution of 960×640. Higher PPI means higher quality.


Retina display is a type of IPS display. Apple has dubbed the Retina Display to give its signature. Now some of you may be wondering what I’m talking about. Then you must know that Apple does not have an in-display fingerprint. This is because the in-display fingerprint does not work on the IPS display. This means that the Retina is an advanced IPS display.


In-display fingerprints can be seen on AMOLED and Super AMOLED display phones. We can call the retina an advanced IPS display. Retina displays have lots of pixel density insight. More pixels are used in retina displays rather than the pixels in an IPS display, which makes the iPhone’s display look much more beautiful than the rest of the IPS displays. And that’s why the images on the iPhone never fade out. Retina displays uses four times more pixels than IPS displays.

These are the top 3 types of pro display technology we found on the market. Apart from these, there are some other display technologies present such as OLED and SUPER AMOLED. AMOLED is an advanced version of OLED and SUPER AMOLED is an advanced version of AMOLED represented by SAMSUNG.

Samsung has given it the name of Super Amoled to represent advance basic technology a bit. At first Super AMOLED could be seen in higher range smartphones but now budget phones also have Super AMOLED technology. Super AMOLED display are much noticeable in sunlight, and battery life is relatively high.

That’s enough discussion on this topic. If you have trouble understanding, you can let us know by commenting, we will try our best to resolve it as quickly as possible.


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