Better customer experiences, better sales figures.

“We were amazed by the high double-digit business results — over 75% increase in gross revenue per customer — and better yet, our customers can find what they are looking for more quickly.”
— Wesley Hein, CEO, SportsBuy.com

Customer Overview

SportsBuy.com is the world’s largest dedicated marketplace for sports collectibles with several million transactions generated by over 200,000 registered users. These customers are true enthusiasts that demand the best selection of collectible merchandise that suits their interests. SportsBuy.com continually seeks ways to enhance their customers’ online experience to provide them with the most relevant products possible.

Challenge

SportsBuy.com, which used traditional keyword searches to provide static recommendations, realized they could increase sales by presenting merchandise that was more relevant to customers’ preferences. However, the company didn’t want a costly personalization technology that required extensive IT resources, or one that would violate their customers’ privacy.

Solution

SportsBuy.com chose to implement lifepass,™ the real-time relevance personalization solution from Atigeo.™ With lifepass, recommendations automatically adapt throughout the shopping experience based on a customer’s explicit and implicit preferences and real-time behavior — not just their past purchases — driving measurable improvements in conversion and greatly enhancing the customer experience. Plus, lifepass keeps all user data in a private persona that resides with the user, versus cookies, which complies with the most stringent privacy regulations.

Results

lifepass was successfully implemented on SportsBuy.com to enhance customer engagement and drive sales. Fully implemented in less than four weeks, lifepass increased gross revenue per customer by over 75%, margins in the double digits, and user interactivity, while greatly reducing “time-to-sale.”